We run your marketing and bring you qualified leads. Mike coaches you to run the business behind them.
We are a team of business owners, marketers and growth strategists. We help contractors and trade businesses grow.
We run your marketing and bring you qualified leads. A qualified lead is a real person who asked for the service you sell. Our goal is more customers, more booked jobs and more revenue for you.
Then we help you turn those leads into long-term, profitable growth, with hands-on business guidance, sales strategies and operations support.
We run your ads and follow up your leads, so the people who need your service find you.
Mike coaches owners one on one and in our community, so you can run what we help you grow.
We help you turn leads into booked jobs, and run the business behind those jobs.
Our focus is simple
No hype. This is how we work with you.
We run campaigns that bring in qualified leads, appointments and new business.
Our team has real business ownership, marketing, sales and operations experience.
We do not only give advice. We help you put the plan in place, and we run the campaigns.
We measure leads, new customers and revenue growth, so you can see what is working.
We want to help you build a business that lasts, and to work with you for the long run.
If you run a trade business, this is for you.
Real jobs. Real vehicles. Already trusted by local, home-service businesses.
Five things. This is what each one takes and what my team does about it.
People search Google for your trade. You need to know whether they find you, and what that costs you. The Whole Chain Marketing plan covers Google, Local Services Ads and Maps.
Your job photos should not sit on your phone. My team turns them into finished Facebook and Instagram ads and runs the ad account, so you do not hire a designer or learn the ad account yourself.
Leads arrive by form, text and message. They all come into one inbox, with fast responses and ongoing follow-up, so fewer leads are lost for lack of a reply.
Each month you see what you spent, how many people asked for your service and what each one cost, so you can put your money where each lead costs least.
Each client has a group message in Slack with my team, so updates, questions and files stay in one place.
Your ads, your lead follow-up and your reporting, handled by my team. Month to month.
Google Ads and Local Services Ads
In The Whole Chain Marketing plan.
You are not sure whether people searching Google for your trade ever find you, or what that costs you.
You show up in Google search and Local Services Ads, and each one is listed with its spend, leads and cost per lead.
Meta ads and ad editing
In every marketing plan.
Your job photos sit on your phone, and ads mean hiring a designer or learning the ad account yourself.
I turn a plain job photo into a finished Facebook and Instagram ad, and my team runs the account, so your ad budget goes into ads that show your real work.
GoHighLevel
In every marketing plan.
Leads arrive by form, text and message in different places, and some wait too long for an answer.
Leads from forms, texts and messages come into one inbox, and your plan includes fast responses and ongoing follow-up, so fewer are lost for lack of a reply.
Client records and reports
Monthly cost-per-lead reporting is in every marketing plan.
You do not know which ad pays, because the spend and the leads sit in separate ad accounts.
Each month you see what you spent, how many people asked for your service and what each one cost, by channel and across all channels, so you can put your money where each lead costs least.
Slack
How my team keeps in touch with you.
Updates are scattered across texts, chats and notes, and you search to find what was said.
You get a group message in Slack with my team, so updates, questions and files stay in one place.
Skool community
In The Working Class community.
You run the business on your own, with no other owners to ask.
You join a private community of trade owners on Skool, with me and live community sessions every week, so you learn from them and use it in your business.
Six people. One job each. You always know who is doing what for your business.
Built the marketing behind Horizon HVAC from the back end with no trade background, then turned that system into The Working Class so other trade owners can use it.
Builds and manages your Facebook and Instagram ad campaigns, and runs the client system that keeps every lead and job in one place for you.
Manages your GoHighLevel account, oversees your Google Ads and takes on special requests. When something breaks or underperforms, he finds the cause and fixes it.
Has managed Meta and Google ad accounts for about nine years, and reviews your campaigns to decide what to keep, cut and change.
Turns your raw job clips into short social videos with readable on-screen text, clean transitions and sound design, in a personal, informational style.
Handles payroll and payments for the team, bringing a licensed accountant's discipline to how a small business tracks and grows its money.
This is what happens inside my community. Watch owners on a live call share what is hard and what worked.
Hear directly from members of the community.
I own Horizon HVAC in Rhode Island. I opened it in 2023 with zero trade experience.
I did it all from the back end, so I built The Working Class to give you the same thing. We write your scripts, our in-house editor cuts your videos up, and we manage your accounts.
You already know the trade. Let me give you the back end.
I’ve noticed that the hardest thing to do is change the mentality of an operator and turn him into an owner.
You run your jobs. My team handles your ads, your lead follow-up and your reporting.
Month to month. Ready? Pick a plan. Not ready yet? Apply below instead.
The starting point
Get your ads running and your leads followed up.
$1,500/mo, plus $2,500 one-time setupThe $2,500 setup is charged once. It is paid through a separate payment link we send you. Then $1,500 each month.
Expand your reach
Show up in more places your customers look.
$2,500/mo, plus $2,500 one-time setupThe $2,500 setup is charged once. It is paid through a separate payment link we send you. Then $2,500 each month.
Build your next system
The whole chain, with AI built around your business.
$3,500/mo, plus $4,500 one-time setupThe $4,500 setup is charged once. It is paid through a separate payment link we send you. Then $3,500 each month.
Month to month. Every plan has a one-time setup fee, shown on its card. Ad spend is separate and paid directly to Google and Meta.
Want to learn to run it yourself? Work on your business with Mike and a community of trade owners.
Coaching, not marketing
This is separate from the marketing plans. You work on your own business with Mike and a community of blue-collar owners.
$5,000 one-time
Ask about coachingWith the marketing plans, we run your ads, your lead follow-up and your reporting. With mentorship, you work with Mike and a community of trade owners to learn how to run and grow the business. Tell us which one you want in the form below.
Every plan includes all your leads in one place, fast responses and ongoing follow-up, managed Facebook and Instagram ads, creative built from your job photos, and monthly cost-per-lead reporting. The higher plans include everything in the plan below them, and the plan cards above list what each one adds.
No. Ad spend is the money you pay to Google and Meta (the company behind Facebook and Instagram) to show your ads. You set your ad budget and pay them directly. The monthly fee for your plan covers management. Every plan also has a one-time setup fee, which is separate: $2,500 for CRM / Marketing Maintenance, $2,500 for The Whole Chain Marketing and $4,500 for Runs without you marketing.
Marketing is month to month. Every plan has a one-time setup fee, charged once. It is not charged again each month.
Choose a plan above. The button opens a secure Stripe checkout page, where you pay. Stripe is the company that handles the payment.
No. This form does not charge you, and sending your details does not commit you to anything.
HVAC, plumbing, electrical, roofing, and general contracting owners looking for marketing support, better operations, and accountability.
Five quick questions. If it looks like a fit, you can pick a time for a 15 minute call with Mike.
Pick a time that works. Bring your numbers. Mike will have your answers in front of him.
Mike's calls are for owners who are ready to invest in their business right now, so there is no call to book yet.
Your answers are saved. When you are ready, come back and take the quiz again.